Despite more than three decades of advocacy, a critical gap persists between awareness and action in lactation support. Disparities by race, ethnicity as well as the state a new mother resides in, all affects her access to breastfeeding help. Ultimately, the conversation about infant feeding is a conversation about community health. Forging a shared path toward sustainable and accessible lactation support is easier said than done. Here's the type of change we're advocating for.

Despite the success of Wildflower and that of many other innovative women’s health companies, I can’t help but feel that we aren’t doing enough as an industry to fulfill the promise of healthcare innovation for women. As an industry, we have yet to radically transform the experience, quality and affordability of women’s healthcare. There’s no doubt that working in women’s health requires grit, creative problem solving, and commitment to collaboration. It also requires being clear-eyed about the very real challenges we face. Recognizing our challenges and setbacks isn’t pessimism, it’s just realism.

Wildflower delivers personalized experiences that activate women in their own care, while simplifying the healthcare journey for families with a modular model of human touch and digital tools. To continue that mission of care, Wildflower now offers lactation support from third trimester through postpartum. Learn more about our nationwide virtual appointments and in-person appointments.

With the mission of driving health system transformation through digital, Praia Health is a modern, consumer platform for health systems that revolutionizes the delivery of individualized health solutions at scale. The Praia Health platform is changing the way Wildflower Health can be woven into a health system’s digital experience. We're excited to be one of the first organizations to join their Ecosystem Partner program.

If you’ve worked in healthcare for any significant amount of time, you’ve asked yourself a very fair question. Is it worth it? Is it worth the headaches, the long hours, the constant challenges you must overcome. At Wildflower Health, we believe there's an easy answer to this question. Yes.

The healthcare perils facing women in this country are unsustainable and unacceptable, specifically when it comes to giving birth. We’ve known this for years. As an industry, as a country, we’ve tried for years to change it. And we’ve yet to succeed. That's why it's time to call a truce on competition in favor of coopetition. Here's how healthcare institutions and innovators can work better together to improve maternal health outcomes.